Shopify is our best recommendation for creating an online store. You can certainly do this with other website builders, but eCommerce is Shopify’s forte. No other website builder will be as easy or as powerful.
It’s a true all-in-one platform: website, online store, payment processor, order processing, and marketing tools. If Shopify doesn’t have a built-in feature to do what you need, it has the most diverse app marketplace in the eCommerce industry.
There are 85 eCommerce website templates to get you started. Modify a few important elements to be in line with the brand, then start adding inventory. You don’t have to be a tech wizard to make your first money with Shopify.
There are a few limits with Shopify. You can sell as many items, styles, and varieties as you want, on any channel. With Shopify, it’s easy to drive customers to your page and offer them a polished online shopping experience with minimal work on your part.
Create an eCommerce website with Shopify
Most people will want to start with one of the eCommerce website templates. There are nine free options, so don’t worry about spending more to get started.
By putting content and images in the template, the site already looks like a professional online storefront.
The great thing about working with Shopify’s online store templates is that all of your products will look great on a mobile phone. There are no additional plugins to install – your store will look great regardless of how users navigate.
When it comes to traffic to your site, Shopify allows you to sell on Facebook, Instagram, Twitter, Tiktok, and more. You can create branded content that seems to belong to each social network. You can also start selling on Google, eBay, and Walmart Marketplace with just a few clicks.
No other platform can sell on as many different channels as Shopify. In addition, it has email marketing and marketing automation tools built into the platform. Everything you need to spread the word is included.
And keeping track of sales is not a problem. Shopify offers a clear dashboard to monitor all aspects of your online store.
Running an eCommerce store isn’t rocket science — you just have to make good decisions based on what works and what doesn’t. Shopify puts all critical information at your fingertips, updated in real-time, so you can always choose the best path forward.
As we mentioned, you’ll have access to Shopify Payments to use as a secure credit card processor. You can connect Shopify with other payment gateways, but third-party transaction fees apply.
Tradeoffs with Shopify
Shopify is focused on eCommerce, so if you’re looking to build a different type of website, Shopify is almost certainly not for you.
As a website builder, Shopify is pretty basic in terms of design. A beginner won’t be able to create a unique or eye-catching website on Shopify, at least not without the help of a developer.
The upside to Shopify’s simplicity is that it’s easy to build, edit, update prices, change products, and so on. The downside is that you don’t get the depth of customization that you get with most free website builders.
Something like Wix or Squarespace is more suitable for those who want to make a statement with their site. These companies also offer eCommerce websites, which might be worth checking out if you’re worried that Shopify won’t let you build the site you want.
Why we recommend Shopify
There’s no easier way to launch an eCommerce website than with Shopify. A beginner can start selling the same day he launches his site.
It is a welcoming platform that allows you to start small and grow as much as you want. There are few limits to what you can sell and where you can market your products.
On the rare occasions that Shopify doesn’t have a built-in feature, you can probably find what you need in the Shopify App Store. Give it a try today and see why more and more businesses are building their site on Shopify.