How To Promote Your Business: 5 Proven Strategies

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Nine times out of ten, people start a business because they are capable, competent, or even brilliant at the first part. They know their industry and can deliver what people want.

Today we’ll look at #incredibly simple but very effective ways to promote your business. All of these methods can be implemented quickly, without any special knowledge or significant investment.

If you’re looking for new ways to reach your target audience, you’ve come to the right place.

Include calls to action in your team’s email signatures

The average employee sends 122 emails a day. For a company with ten employees, that’s about 600 outbound emails per day.

These emails represent a great opportunity for promotion, but not using traditional email signatures. No one will notice your employees’ job titles or websites. No one cares about your favorite quote.

What will attract attention is a big, obvious call-to-action button.

Notice how this CTA stands out and attracts attention.

If you consider email signatures as a marketing tool, they become a dynamic way to present your products or services to potential customers.

For a single email, you can simply set something like this up through your email client, but if you’re interested in spreading it across your entire team (which is most beneficial), you’ll need to use an application like Sigstr, which will allow you to manage signatures and spread campaigns across your entire team at the same time.

The best way to leverage CTAs through email is to offer some kind of lead magnet or an offer available for free that will interest your target audience and move them up the funnel.

Create a Google My Business account

Take advantage of these tools. Creating a Google My Business account offers three main advantages to businesses that rely on local businesses:

This is beneficial for search engine optimization so that your business is more easily found by people searching for the services or products you offer.

It is helpful when your customers start adding reviews about your business; these reviews help Google showcase your business in their “3-pack”, which offers you free advertising at no cost.

The GMB listing is the basis for all online citations and listings and it is important that every listing matches the GMB listing, especially the three main pieces of information known as NAPs (name, address, and phone number).

Checking NAPs online

NAP stands for Name, Address, Phone number, often also referred to as appointments.

Of Moz’s top 6 “Foundational Ranking Factors” (for search engine rankings), 3 are related to the quantity, quality, and consistency of NAPs, and of the top 13 “Competitive Difference Makers”, 6 are related to the quantity, quality, and consistency of NAPs.

If you have listed your business on Google My Business, you should ensure that the data is the same across all of your online listings.

If any of the details elsewhere are not the same as what is listed on Google My Business, search engines may not “reward” you and this could also hurt your search rankings.

One suggestion is to carry an Excel sheet with all your listings to make it easier to be consistent.

Creating a joint venture

As I mentioned earlier, promoting your business is all about getting your offer to the right people. One of the easiest ways to do this is to find an existing audience full of the “right” people and simply place your offer in front of them.

In some cases, this can be done through advertising, but an even better short-term option is to partner with non-competing companies that target the same people as you do.

Joint ventures are a brilliant way to get more customers quickly. Take Teachable, for example, created in 2014 by Ankur Nagpal. He says that within 6 months of starting the business, they had fewer than 20 active customers earning money from courses. In 2015, they created a joint venture that enabled them to get more clients quickly.

Nagpal lists some examples of joint ventures he has used in his marketing strategies, including a simple affiliate partnership with marketer Melyssa Griffin. Teachable provided Melyssa with a unique promotional link, as well as a 50 percent commission on each sale.

Creating an email marketing strategy

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Promote Your Business

From a technology perspective, email has stood the test of time as a communication channel. From a marketing perspective, email converts at a higher rate than almost any other channel.

In 2016, email marketing was the highest marketing spend among global business leaders.

Email marketing allows you to cultivate relationships with potential buyers over time. It allows you to place visitors who are not yet ready to buy into a funnel that keeps them connected to your company, rather than making them forget about you.

To start taking advantage of email marketing, you will need to create something of value that can be given away in exchange for a visitor’s email address. Digital information products are often the best for this purpose.

Next, you will need to create a series of emails that introduce your offer to potential new customers, establish your authority in the industry, and offer educational value on related topics of interest.

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