8 Mistakes To Avoid When Creating A Business Blog

Business Blog

Use your business blog to its full potential and you’ll see your website increase traffic, your customers interact with you more, and your business increase sales.

However, if your blog is used incorrectly, not only will you not get all of these benefits, but you may even damage your brand and repel your ideal customers.

This is because a blog is an important part of your brand. It allows your company to establish a unique voice that helps you differentiate yourself from your competitors.

But this opportunity also comes with risk, because if you don’t establish a unique voice and commit to creating relevant and useful content for your audience, you might as well not blog.

That said, don’t give up on your blog just because you’re not yet seeing the results you want. It takes a lot of effort and time to define and implement an effective blogging strategy.

Check out the mistakes below, see which ones you’re making, and use what you learn from the tips here to improve your corporate blog.

Using the blog to share company news

Many companies, especially in the B2B world, use their blog to share company news. To put it bluntly, this strategy doesn’t make sense and doesn’t help you gain followers.

Why?

Because potential customers are not interested in news about the company. They are interested in reading content that helps them solve their problems. And company news doesn’t do that.

So stop sharing company news and start giving your audience more of what they want: useful, inspiring content that helps them reach their business goals faster.

Stuffing blog posts with SEO keywords

Over-optimizing blog posts by adding keywords used to be an effective SEO strategy, but not anymore. Google now penalizes keyword-stuffed content.

You should still use keywords in the content, titles, and URLs of your posts, but never add so many that it becomes obvious that you have stuffed your content with keywords.

In this case, both Google and your target audience will disapprove of your content.

Being too corporate and formal

Let’s face it: many corporate blogs sound like they were written by a pretentious professor of technical writing.

This is a serious problem because people don’t like to read bland content. They want to learn something useful and feel in tune with the author, and you don’t connect with anyone by using unnecessarily complex language that confuses rather than communicates.

So keep it simple by writing your posts in your blogger’s voice. And also, show some personality! You want people to like you after reading something you’ve written: if they like you, chances are they’ll be more likely to buy from you.

Business Blog

Publish clearly self-explanatory content

When people come to your blog, they will leave immediately if your posts seem like a sales pitch. This is because people don’t want to be sold to, they want to be informed.

So if you put “contact us today!”

If you want to use your blog to sell intelligently, you won’t continually offer your services within posts. Instead, you’ll offer free downloadable content that the customer can get by providing their email address. You can then use email marketing to sell to that customer.

While it may not be an immediate way to sell, it’s an effective way to sell, and that’s what matters most.

Don’t add images to articles

Did you know that articles with images receive 94% more total visits?

It’s true. In addition, images can be used to improve SEO if optimized properly. So if you are not using images in your posts right now, think of all the engagement and sales you could be losing!

But maybe you’ve already thought about using images and haven’t done so yet because you don’t know where to find them or how to create your own. In that case, try one of these tools:

  • Shutterstock: by paying a monthly fee you can download a set number of images to use for your business. They have tons of images and many of them are of high quality.
  • Pixabay – Here you will find free downloadable images, but the selection is not as large as Shutterstock’s. However, if you are strapped for cash and only need basic images, this is probably the best option.
  • Canva – This free graphic design application is amazing and you don’t even need design skills to use it. You can drag and drop different elements to create images for social media, cover photos for social media profiles, and, of course, images for blog posts.

In addition, you can add screenshots to explain points made in blog posts and make them more effective. You can also consider using charts, diagrams, and infographics (as long as you have permission from the creator of the graphic). Visual readers will love you for this.

Don’t promote your blog

Don’t create content unless you are willing to promote it. You can’t expect to get a lot of readers just because you published a blog post: you need to be active online, where your audience hangs out, and share your posts there.

Derek Halpern of Social Triggers even argues that you should spend 20 percent of your time writing content and 80 percent promoting it. So if you are not prioritizing post-promotion right now, adjust your content strategy so that you can do that.

Don’t divide the content of your posts

Most posts by beginning bloggers look like a giant wall of text. And when a reader comes to such a post, he or she will be too intimidated by all the content to read it.

To combat this problem, write content that can be easily scanned for important points:

Using bulleted lists (like this one!)

Including images and white space

Keep paragraphs and sentences short and easy to digest.

In this way, you will greatly improve the readability of your blog and are more likely to get positive results.

Ignore reader comments

When someone takes the trouble to make a positive comment about your post, you should take the trouble to respond.

Why should you do so?

Because it is an opportunity to talk directly to your potential customers and start building relationships with them. And when you build relationships with your target audience, it is much easier to sell to them.

The more in-depth your responses to comments, the better.

In other words, don’t just say “Thank you!” and that’s it. Instead, be insightful and continue the conversation. It may be a bit long and tedious, but it is worth it to connect with your audience. It will also help you establish yourself as an expert in the eyes of your readers.

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