5 Restaurant Marketing Ideas You’ll Love

What concrete steps are you taking to develop your restaurant?

Tell me if this sounds familiar: You’re convinced your restaurant is one of the best in your city or neighborhood. At one point, your customers even praised you for preparing such a delicious meal.

You felt on top of the world.

But you’re still stuck. Without knowing what to do to get more customers. You’ve found that too many restaurants are popping up in your town. And the competition is going to get even tougher.

Here’s the solution: stand out with effective marketing.

Whether you’re just starting out or you’ve been running this great “place” for a few years, you can’t do it without marketing.

Focus on achieving consistent daily sales. Because that will determine your weekly average, then monthly average and more.

That being said, here are 5 simple and creative restaurant marketing ideas that will work for you:

Involve local food bloggers

You can’t market your restaurant all by yourself. You need the help, audience and expertise of other food bloggers.

These influential online entrepreneurs can promote your restaurant on social media and niche-specific discussion forums.

You may have heard stories about how to succeed as a single person. It’s not entirely true. The local food bloggers of this internet-driven age understand what you’re trying to do, so they’ll do everything they can to help you.

Business is about relationships and team building rather than going solo. The overall victory that appears outwardly can be broken down to the individual efforts of a larger group.

So how do you engage local food bloggers?

You can invite them to share their cooking tips with the audience on your site. You can even host an event and invite a handful of local food bloggers as keynote speakers.

Most of these local food bloggers have built a large fan base on Facebook, Twitter and Instagram. They can help amplify your marketing efforts – and bring more customers to your restaurant.

Restaurant
Marketing

Make an irresistible special offer to social fans

It’s time to get creative with your offers.

Don’t make “offers” that your competitors can reverse.

Make it special.

Special offers can be a discount, a coupon or simply a food package for your customers who participated in your contest either on Facebook or other social media.

Here’s an example of a special offer from 56 North Bar & Restaurant.

Not only will it get more people/customers to order from your restaurant, but it will also create an atmosphere that will have your audience waiting for your next contest.

Build a tribe with your landing page

A tribe is simply a loyal group of customers who believe in you, trust you and will do anything to buy from you. It takes time to build a tribe, and it’s better to do it with a landing page.

Restaurant owners are becoming aware of the need to build a new landing page for their campaigns.

A landing page is your website with one purpose. When potential customers visit this page, it’s a great opportunity to get their opinions, feedback, emails, phone numbers, etc.

Only by doing it the right way will you get the right results. So here are some suggestions:

I). Let your landing page load within 2 seconds: people’s attention span is 8 seconds. Therefore, build landing pages that are incredibly fast, both on the desktop and mobile devices your audience uses to access them.

II). Set the tone you want on your landing page: make it clear what the landing page is for. If you provide early access to a new recipe or a food club, your page doesn’t need to be about anything else.

Being active on social media

Are you actively promoting your restaurant website and mall on social media?

Michael Lukianoff, director of analytics at Fishbowl, told CNBC in an interview that “social media gives smaller, independent, regional [brands] a level playing field to get their message/voice out there.”

In other words, you can’t compete with other restaurants without a strong social media presence.

There are many social media platforms (eg, Facebook, Twitter, Pinterest, LinkedIn, Google+), but you don’t have to use all of them.

Through years of experience with restaurant businesses, I can boldly say that Facebook, Twitter, Instagram, and Pinterest, and best of all, you should focus on them.

On the other hand, you don’t have to take my word for it. You need to find the right social networks for your brand and maintain them.

You can find out by gaining a clear understanding of the type of audience your brand serves, your industry, and what social marketing technique works best for you.

Above all, only share relevant information on these social channels. This is the only way to differentiate your restaurant from the rest.

Your relevance can be examined from the quality of the content you share on these channels.

Use the resources at your disposal to create the compelling content you want, in the form of mobile apps and helpful online sources of information.

Sharing useful and relevant information is important, but you share it too.

For example, take a look at what Grubhub does. Among other things, they make you want to eat the food, just because of the way they presented it on their website.

Have a functional and professional website

You need a functional website to stay above the fold.

For you to be considered an authority in your industry, your website must be designed to be practical, useful, and professional.

Fortunately, a Phoenix-based restaurant increased their customer conversion rate by 70% after designing a simple yet attractive website.

When Gladly added a restaurant week notification bar to further engage customers, she generated an additional 374 clicks.

Your website doesn’t have to be fancy to attract local customers to your restaurant.

In marketing, being “relevant and clear” is always better than trying to be clever and miss the point.

One of the best ways to keep your restaurant website relevant and your value proposition clear is to produce useful content.

To avoid messing with the HTML, CSS, or PHP codes associated with dynamic sites, it’s a good idea to start a WordPress blog on your restaurant site.

Let’s take a look at it briefly…

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